Dohle and Siegrist (2014, Exp 1) illustrating within-subject analysis (wide-format)

A data set containing data from Dohle and Siegrist (2014)'s Experiment 1 that can be used to conduct within-subject joint-significance test. In this experiment, researchers are interested in the effect of name complexity on willingness to buy a drug. The specific hypothesis is that complex drug names are perceived as more hazardous, which makes someone less likely to buy the drug. Researchers used a within-subject design.

This data set is in a wide format, see mdt_within_wide to conduct a within-participant mediation analysis with this dataset.

data("dohle_siegrist_wide")

Format

A data frame with 22 rows and 5 variables:

participant

Participant number.

hazardousness_c

Hazardousness for complex drug name.

hazardousness_s

Hazardousness for simple drug name.

willingness_c

Willingness to buy for complex drug name.

willingness_s

Willingness to buy for simple drug name.

References

Dohle, S., & Siegrist, M. (2014). Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy. Journal of Health Psychology, 19(10), 1241-1249. doi: 10.1177/1359105313488974